Description
Your Google Business Profile is often the very first thing a customer sees when they search for you, before your website and before your socials. If it’s incomplete, stuck in verification or hasn’t been touched in months, you’re quietly losing customers to competitors. This Google Business Profile guide shows you how to fix that.
The Google Business Profile Playbook is a 25-page step-by-step Google Business Profile guide that walks you through exactly what I do when I set up and optimise Google Business Profiles for my clients. No tech jargon, just clear steps you can work through in an afternoon.
What’s inside this Google Business Profile guide
- How Google ranks local businesses, explained in plain English
- A pre-setup checklist so verification goes smoothly the first time
- Every verification method explained, including how to pass video verification, with shot lists for shopfronts and home-based or service-area businesses
- A verification troubleshooting table for when things go wrong
- How to optimise every section: business name, categories, services, description, hours, attributes and more
- Google’s photo specs and a photo shot list
- How to get more reviews within Google’s rules, and how to reply to every type of review, including negative ones
- 12 post ideas and a simple weekly posting plan
- How to prepare for Google’s new AI-powered “Ask” feature
- How to avoid suspension, and exactly what to do if it happens
- A weekly, monthly and quarterly maintenance routine
- Copy-and-paste templates: business description, review requests, review replies and Google posts
- A printable optimisation checklist and monthly tracking sheet
Who it’s for
Small business owners, tradies, service businesses and anyone who wants to show up on Google Maps and get more calls from local customers, without paying someone to do it for them.
Good to know
- Instant PDF download after purchase
- Written for Australian small businesses (and useful anywhere)
- Checked against Google’s own Business Profile guidelines, October 2026
Rather have it done for you? I also offer a done-for-you Google Business Profile setup service.
This guide is not affiliated with or endorsed by Google. Google and Google Business Profile are trademarks of Google LLC.
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